SPONSORS & Partners

Title Sponsor

JK Cement Ltd is an affiliate of the multi-disciplinary industrial conglomerate JK Organization. We have partnered India’s multi-sectoral infrastructure needs on the strength of its product excellence, customer orientation and technology leadership. One of the leading cement producers in the Country, the Company has over four decades of experience in cement manufacturing. We are the second largest manufacturer of White Cement in India and Wall Putty in India.

The Company also has an international presence in the free trade zone at Fujairah, U.A.E making it the third largest producer of White Cement in the world. JK Cement is an organization that cares. We operate on a business model built with sensitivity as one of its cornerstones and an organizational commitment for a better world – for customers, stake-holders, employees and last but not the least, for the community at large. It is these values that drive us towards higher standards of Corporate Social Responsibility. Our in-house policy for the upliftment of the masses finds reflection in a comprehensive and ongoing outreach programme, entailing participation in various social, charitable, healthcare, educational and religious initiatives.

The mission of SwachhAbility resonates with JK Cement’s core philosophy and values of giving back to the society. JK Cement this year, is again spearheading the noble cause of SwachhAbility.

Organised By

The Challenging Ones (TCO) is a non-profit, self-help group of Indian Amputees conceived and started by Maj D P Singh, Indian Blade Runner in 2011 after he successfully completed his fourth, but first half marathon on Blade prosthesis.

TCO Anthem: “I might be slow, but I will keep my flow. I won’t stop, till I reach the top”.
AIM: TCO works to instil confidence in amputees to empower them with requisite knowledge and confidence so that they come out of their sedentary life style, restricted due to losing a limb/limbs, and explore their full potential. It works on the principle of improving self in order to improve and change the world and transforming the “Physically Challenged” to “Challengers”.

In five years, TCO has grown into family of 1400 amputees across India and about 300 challengers have already participated in various marathon and other sports events in the country.

TCO works:

  1. To provide a platform of discussion to new amputees through Facebook and WhatsApp groups.
  2. To work as peer support group. Where TCO members personally visit new cases and inspire them by showcasing their abilities and actions.
  3. To push them towards sports and adventure activities. TCO believes that sports is the best way to boost morale, instil confidence and bring Inclusion in society.

TCO uses the platform of marathons to build confidence and self-reliance in amputees. We help amputees participate and complete in 5 km category. Such runs help create awareness and appreciation from the participating runners and the public. This also helps in changing the public perception towards people with disabilities/Divyangs.

Inclusive Marathon: Currently, Marathons does not allow PwDs/Divyangs to participate in any run category of their choice. In February 2016, Maj D P Singh convinced Mr Nagraj Adiga of New Delhi Marathon, to open the categories for all Divyangs and let them decide on their category. This enabled 35 Divyangs (Wheel chair-bound runners and Amputees) to take part in both 21 km and 5 km categories. This was a big step towards inclusion of Divyangs as equal. In 2017 too NDM saw participation of 65 Divyangs among other runners. TCO’s mission will continue until all Divyangs are seen as equals and Disability gets redefined as: “Disability is not losing part of body; it is rather not using the body parts to the fullest of potential”

BigroxDigital Partner

Bigrox Media Ventures is primarily into providing branding solutions through digital and creative mediums.

Our next generation, internet-of-things based digital branding platform focuses on reaching out to targeted customers. We specialize in dynamic publicity of our client’s brand, product, or services through different avenues in branding industry. Our innovative and proactive, cloud-based, product-first approach has enabled us to become the leading player in the digital out-of-home branding segment. Our creative services in commercial video and short documentary production range from initial conception, storyboarding, direction, production, delivery, and promotion. We enhance online visibility and social promotion of a business through focused social media marketing services.

It is in the tenets of Bigrox that we gravitate towards noble causes and every such encounter adds a new dimension to the understanding of the world around us. Profoundly stirred by the objectives of SwachhAblility, we feel honoured to be associated with an event so absorbed in reforming the society.

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